Vita-thion is a well known and loved South African product. Although the product was competing with the market leaders, the packaging did not match the vision the marketers had to grow this already successful brand.
We designed a new logo, and packaging for the range of products. The packaging was adjusted to appeal to sports people and specifically the mothers of active children. This product is suitable for students and sports people/children.
This branding was extended to vehicle wraps for mom who dropped their children at school daily. The Mom-zombie radio advert and branded sports events supported the launch of the new look and feel. This was one of our most successful campaigns.